Demand generation, lead generation, marketing operations, sales and vendors. Revenue enablement, revenue generation, sales enablement, customer acquisition, products and services launches, budgets, eCommerce (native websites, Instacart), advertising, inbound marketing, performance marketing, digital advertising, A/B testing, comprehensive channel revenue KPI analysis (share of voice, ROI, marketing cost, ROAS, et al).

At Instacart and Kroger, delivered highest Share of Voice and Return On Ad Spend in a year.

Within 30 days, new marketing strategy grew website visitors 153% and generated 75 leads/month.

Led international Kids Cancer Research cycling team, exceeding mileage goals 30%, doubling fundraising goal.

Management of agencies, contractors, demand generation, lead generation, marketing operations, partners/partnerships, vendors, pre-sales support, revenue enablement, sales enablement, sales processes and collateral, presentations. Brand evolution, brand positioning, B2B, B2C, buyer personas, customer experience journeys, competitive analysis, pricing strategy, messaging and marketing communications, change management, products and services launches, loyalty and referral programs. Integrated, omni-channel go-to-market strategies, budgets, media, press releases, owned, paid and earned media, eCommerce, marketing automation, channels and creative content creation, content calendars, social media (Facebook, LinkedIn, Twitter, Google Business Profiles), organic SEO and inbound links, email marketing, inbound marketing, outbound marketing, loyalty and referral programs. Integrated marketing and sales campaign development (creation through execution), field marketing, local store marketing, performance marketing, digital advertising (Facebook and Google paid social ads, marketing materials, events and trade shows, comprehensive channel revenue KPI analysis.

Marketing strategies delivered consumer ROI of 9,000+%.

Management of agencies, contractors, demand generation, lead generation, marketing operations, partners/partnerships, vendors, pre-sales support, revenue enablement, sales enablement, sales processes and collateral, presentations. Brand evolution, brand positioning, B2B, B2C, buyer personas, customer experience journeys, competitive analysis, pricing strategy, messaging and marketing communications, change management, products and services launches, loyalty and referral programs. Integrated, omni-channel go-to-market strategies, budgets, media, press releases, owned, paid and earned media, eCommerce, marketing automation, channels and creative content creation, content calendars, social media (Facebook, LinkedIn, Twitter, Google Business Profiles), organic SEO and inbound links, email marketing, inbound marketing, outbound marketing, loyalty and referral programs. Integrated marketing and sales campaign development (creation through execution), field marketing, local store marketing, performance marketing, digital advertising (Facebook and Google paid social ads, marketing materials, events and trade shows, comprehensive channel revenue KPI analysis.

Marketing and sales strategies delivered consumer ROI of 70,000%.

Collaborated to upgrade international business website with content in 15 languages. 

Management of alliances, business development, demand generation, lead generation, marketing operations, partners/partnerships, sales and vendors. Pre-sales support, revenue enablement, revenue generation, sales enablement, sales processes and collateral, prospecting, presentations, new account acquisition, customer acquisition, account management, referrals. Brand evolution, brand positioning, B2B, buyer personas, customer experience journeys, competitive analysis, pricing strategy, messaging and marketing communications, change management, Integrated, omni-channel go-to-market strategies, budgets, marketing automation, channels and creative content creation, content calendars, social media (Facebook, LinkedIn, Twitter), organic SEO and inbound links, email marketing, inbound marketing, outbound marketing. Integrated marketing and sales campaign development (creation through execution), performance marketing, marketing materials, direct mail, events and trade shows, A/B testing, comprehensive channel revenue KPI analysis.

Marketing strategy grew website traffic 1,600%, new traffic 1,200%, Facebook 5,000+%, Twitter 600%.

Landed first new (and largest) client in 15 years, engaged enough prospects to quadruple client base.

Grew business, consumer website visitors 800%, generated record visitors 4x, record event attendance.

Business development, demand generation, lead generation, sales, marketing operations, partners/partnerships and vendors. Hiring, mentoring and reviewing a diverse team of 3. Pre-sales support, revenue enablement, revenue generation, sales enablement, sales processes and collateral, prospecting, presentations, new account acquisition, customer acquisition, account management. Brand evolution, brand positioning, B2B, buyer personas, customer experience journeys, competitive analysis, pricing strategy, messaging and marketing communications, change management, referral programs. Integrated, omni-channel go-to-market strategies, budgets, marketing automation, channels and creative content creation, content calendars, social media (Facebook, LinkedIn, Twitter, Google Business Profiles), organic SEO and inbound links, email marketing, inbound marketing, outbound marketing, phone tracking lines, loyalty and referral programs. Integrated marketing and sales campaign development (creation through execution), performance marketing, marketing materials, A/B testing, comprehensive channel revenue KPI analysis.

Hired, led sales team, landing numerous new business clients for the first time in eight years.

Management of alliances, business development, demand generation, lead generation, sales, marketing operations, partners/partnerships and vendors. Revenue enablement, revenue generation, sales enablement, sales processes and collateral, customer acquisition, brand evolution, brand positioning, B2C, buyer personas, customer experience journeys, competitive analysis, messaging and marketing communications, change management. Integrated, omni-channel go-to-market strategies, budgets, marketing automation, channels and creative content creation, content calendars, social media (Facebook, LinkedIn, Google Business Profiles), organic SEO and inbound links, email marketing, inbound marketing, outbound marketing, referral programs. Integrated marketing and sales campaign development (creation through execution), performance marketing, A/B testing, comprehensive channel revenue KPI analysis.

Increased year-to-date revenue 60% in 60 days.

Management of alliances, business development, demand generation, lead generation, sales, marketing operations, partners/partnerships and vendors. Revenue enablement, revenue generation, collateral, prospecting, new account acquisition, customer acquisition, brand evolution, brand positioning, B2B, B2C, buyer personas, customer experience journeys, competitive analysis, pricing strategy, messaging and marketing communications, change management, products and services launches. Integrated, omni-channel go-to-market strategies, owned, and earned media, marketing automation, channels and creative content creation, content calendars, social media (Facebook, LinkedIn, Twitter, Google Business Profiles), organic SEO and inbound links, email marketing, inbound marketing, outbound marketing, loyalty and referral programs. Integrated marketing and sales campaign development (creation through execution), performance marketing, marketing materials, A/B testing, comprehensive channel revenue KPI analysis (cost per lead, marketing cost, et al).

Increased business and consumer year-over-year revenue 34%.

Management of agencies, alliances, contractors, partners/partnerships, vendors, demand generation, lead generation, marketing operations. Hiring, mentoring team members. Pre-sales support, revenue enablement, sales enablement, collateral, prospecting, brand evolution, brand positioning, B2C, buyer personas, customer experience journeys, competitive analysis, pricing strategy, messaging and marketing communications, change management, loyalty and referral programs. Integrated, omni-channel go-to-market strategies, budgets, media, owned, paid and earned media, marketing automation, channels and creative content creation, content calendars, social media (Facebook, LinkedIn, Twitter, YouTube, Google local services, Google Business Profiles), advertising, paid ads, organic SEO and inbound links, email marketing, inbound marketing, outbound marketing, phone tracking lines, integrated marketing and sales campaign development (creation through execution), field marketing, performance marketing, media advertising, digital advertising (Facebook and Google paid social ads, Google local services, marketing materials, direct mail, radius mailers, broadcast TV), events and trade shows, A/B testing, comprehensive channel revenue KPI analysis (cost per lead, CPM, marketing cost, ROI, ROAS, et al).

Updated Google My Business/Google Business Profiles, increasing Call Center engagement 219%.

Redesigned email marketing, increasing open rate 154%, clicks 500%, sending record referrals to website.

Implemented new channels and technologies, updated sales decks, developed marketing and sales channel performance analysis, delivered the highest monthly revenue in company’s eight year history.

Managed 400 national, international consumer websites, redefining all website records, setting new records 18x, generating 20 largest orders and increasing online sales 300+%.

Collaborated on branded e-commerce partnerships with Amazon, Home Depot and Disney.

Skyrocketed consumer e-commerce revenue 900%, delivered 90% of life-to-date sales.

Grew Facebook followers 5,000%, Twitter followers 450%, website visitors 40%, event attendance 30%.

Managed global business and consumer websites, generating revenue of $10MM+.